Free tool

UGC cost calculator: human creator vs AI UGC

Enter your monthly video volume and what you pay a creator today. See instantly what the same content costs with AI UGC, how much you save per year, and how many days of waiting you get back.

Your numbers

Typical $50 to $500 per video

Typical 3 to 10 days

Most videos cost $1 to $5 on Kreavo, depending on the model. Or load a real model's default clip:

Monthly cost · human creators
$3,000
20 videos × $150
Monthly cost · AI UGC
$60
20 videos × $3
Yearly savings
$35,280
$2,940 per month × 12
AI videos for the same budget
1,000
instead of 20 human videos
Days saved per month
7
AI UGC is generated in minutes

Try the AI side of this calculator for real. 150 free credits for images, no credit card. Every video model for $1 with the 7-day trial.

What a UGC video really costs

Human UGC creators typically charge $50 to $500 per video. Where you land in that range depends on the creator's audience and experience, whether you need raw footage or an edited cut, and whether you buy paid usage rights so the video can run as an ad. On top of the fee, you ship the product, write a brief, wait 3 to 10 days for delivery, and often go through a round of revisions before the video is usable.

That is fine for one video. It stops working when you run paid social and need ten, twenty or fifty creatives a month to keep finding new winners. At that volume, creator fees become the biggest line in your production budget, and the calendar becomes the bottleneck: by the time a batch lands, the hook you wanted to test is two weeks old.

How AI UGC changes the math

With an AI UGC generator, most creator-style videos cost $1 to $5 depending on the model and are generated in minutes. You pick a ready-made AI influencer or build your own with a consistent face across every video and photo, upload your real product so it is composited faithfully into the scene, and export in 9:16 for TikTok, Reels and Shorts or 16:9 for YouTube and landing pages.

  • Price per video drops from a $50 to $500 range to $1 to $5 for most videos.
  • Turnaround drops from 3 to 10 days to minutes, so you can test a hook the day you think of it.
  • The same budget buys many more variations, which is what performance creative actually needs.
  • No product shipping, no casting, no scheduling, no usage-rights negotiation.
  • One account and one credit balance for every model; the number of variations is limited only by your credits.

See the full breakdown of credits and per-video prices on the UGC pricing page.

Real per-clip prices for the AI side

The AI price in the calculator is only as good as the number you enter. Here is the default clip of every video model on Kreavo, read from the price grid that bills each generation, with what the Starter plan's 1,200 monthly credits ($12 a month) buy at that price. Prices are in credits, shown in dollars at 1 credit = $0.01, the price of the smallest credit pack ($10 for 1,000 credits). Bigger packs and monthly plans cost the same or less per credit.

Default clip = the length and resolution the studio selects first for that model. Longer and 1080p clips cost more: see each model page.
Model (default clip)PriceCreditsClips in one Starter month (1,200 credits)
Grok Imagine, 6 s at 720p$0.555521
Hailuo 2.3 Fast, 6 s at 768p$0.646418
HunyuanVideo 1.5, 5 s at 720p$0.676717
Wan 3.0, 5 s at 720p$1.0010012
Wan 2.6, 5 s at 720p$1.1711710
Kling 4.0, 5 s at 720p$1.251259
Gemini Omni, 6 s at 720p$1.321329
Seedance 2.0+, 5 s at 720p$1.351358
Kling 2.6, 5 s at 720p$1.841846
VEO 3.1 Fast, 8 s at 720p$2.002006
Seedance 2.5, 5 s at 720p$2.252255
Vidu Q3 Pro, 8 s at 720p$2.402405
Kling 3.0, 10 s at 720p$2.802804

When human creators still make sense

This calculator is not an argument to fire every creator. A human creator with a real following brings distribution and a personal endorsement that an AI influencer does not. Products that need to be physically demonstrated in a specific way, or brands where a named creator is part of the offer, still justify the fee. The practical answer for most ecommerce teams is a mix: AI UGC for volume testing of hooks, angles and offers, and a smaller number of human creators for the concepts that already proved themselves.

Reading the results

The monthly cost cards show the direct fee for the same number of videos. Yearly savings is the monthly difference times twelve. "AI videos for the same budget" answers a different question: if you kept spending what you spend on creators today, how many AI UGC videos would that buy? For most teams that number is the more interesting one, because more creatives tested usually matters more than a lower bill. The days saved figure is the time you no longer spend waiting for a batch to come back.

Methodology note

Human cost = videos per month × creator rate. AI cost = videos per month × AI UGC price per video. Yearly savings = (human cost − AI cost) × 12, floored at zero. AI videos for the same budget = human cost ÷ AI price, rounded down. Days saved per month assumes one creator batch per month with the turnaround you entered, versus AI UGC generated in minutes. The default rate of $150 sits inside the indicative $50 to $500 market range for human creators; the default AI price of $3 sits inside the $1 to $5 that most Kreavo videos cost, and the model buttons load the exact price of a model's default clip. Shipping, briefing time, revisions and usage-rights fees are not included. Adjust every input to match your own numbers.

UGC cost FAQ

Run the AI side for real

150 free credits for images, no credit card. Every video model for $1 with the 7-day trial.